d   ?? BASINGSTOKE, Hants. (Jan. 9, 2024) - TaylorMade Golf, an industry leader in technology and innovation, announces the most forgiving family of drivers the company has produced with the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm². “We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another one of those in the long history of TaylorMade driving the industry forward.” Brian Bazzel, VP of Product Creation WHAT 10K MOI MEANS TO THE GOLFER In its simplest form, higher MOI = more forgiveness. Higher MOI reduces head rotation on off-centre impacts,...

      BASINGSTOKE, Hants (Jan. 9, 2024) — TaylorMade Golf introduces the all-new Qi Irons, a blend of minimalistic aesthetics and advanced multi-material technology. Qi irons aim to deliver the optimal combination of distance, accuracy and solid feel in an inviting game-improvement package. At the heart of the Qi Iron is individual head optimisation, organic face designs and FLTD CG, all working in unison to help golfers minimise the right miss. It’s no secret that many golfers in the game improvement category have a propensity for the slice. So, why do the leading game improvement irons have a fade bias in the long irons? Don’t worry, it didn’t make sense to our engineers either. That’s why we designed the all-new Qi irons to have significantly less right bias, for straighter and more accurate shots. Read the chart below to see how Qi irons stack up compared to other...

JANUARY 20, 2023 THE EDEL SMS PRO IRONS ALLOW GOLFERS TO MATCH THEIR IRONS TO THEIR SWING FOR MORE DISTANCE, MORE ACCURACY, AND LOWER SCORES Denver, CO – Introducing the Edel Golf SMS (Swing Match System) Pro Irons, the most advanced players iron golf has ever seen. The SMS Pro Irons blend beauty, precision, and performance, featuring our revolutionary Swing Match weighting technology, which allows players to dial in their irons with more precision and accuracy than ever before. The SMS irons are also created through a multi-step Precision Grain Forging process, which enhances consistency, feel, and durability. In addition, the Tour Inspired Tri-Stepped Sole Design optimizes turf interaction for enhanced performance. Our Swing Match Weighting Technology is a game-changer, allowing golfers to control their clubface throughout their swing to create the most efficient impact. With three...