Line includes six tour-proven models made from 1025 carbon steel

 
 
CARLSBAD, Calif., February 14, 2012 – Callaway Golf Company (NYSE: ELY) today announced the February 17 retail availability of the new Odyssey® ProType™ Tour Series line of milled, carbon steel putters. Born from unique head shapes crafted for the best players in the world, the ProType line was developed by Odyssey’s ProWorks team after feedback from hundreds of Tour professionals. The result is a collection of models from the #1 Putter in Golf® that enhance both the feel and stroke, with a look that suits the eyes of even the most discerning golfers. Odyssey’s ProType line also offers golfers a unique opportunity to personalize their putters by choosing from six different colors for their grip and putter head paint fill.

Odyssey’s ProType putters will be available in six head shapes, each of which has delivered winning results on professional tours around the world. The putters are made from 1025 Carbon Steel, producing similar performance characteristics to stainless steel, but with a softer feel. The face of each putter features a deeper, sharper milling pattern to increase interaction between the face and the ball for better feel, truer roll and more consistency.

TaylorMade introduces R9 irons
Distance and Control-Enhancing Technologies in a Classic Shape
Carlsbad, Calif. (October 1, 2009)- TaylorMade has introduced the R9™ iron, designed to deliver modern performance and tremendous distance in a more classic package.

"Whereas our Burner irons deliver extraordinary distance in a modern design, the R9 irons are aimed at the technician, and so are rendered in a player's shape with a clean and conventional look," said Harry Arnett, TaylorMade's senior category director of metalwoods, irons and balls. "However, a ridiculous degree of performance-enhancing technology is packaged within each oversized clubhead. The result is an iron that's phenomenally easy to play despite its classic appearance, and extremely controllable and accurate as well."

Like the Burner irons, the new R9 long-irons and middle-irons were designed separately from the short-irons to optimize performance in each club. The result is that the 3-iron through 6-iron are extremely long and easy to hit, and the short-irons are engineered to promote great feel, control and accuracy.

VICTORIA, Texas – EIDOLON Golf has built its reputation on custom-made wedges with its patented V-SOLE Technology. So with the U.S. Golf Association's new groove rule going into affect in 2010, EIDOLON Golf President/Founder Terry Koehler says it's even more important for players to have their wedges custom-fit, just as they do their driver and irons.

"The new ruling will reduce the effects of the grooves on spin, so golfers should pay particular attention to the other aspects of their wedges that affect overall scoring,'' says Koehler, who writes a popular blog as TheWedgeGuy.com. "It would seem logical that if you have to lose something from your short game because of the grooves, you could gain something back by having custom fit, custom built wedges. Golfers can make up for some of the loss by ensuring their wedges have the optimum shaft for their game, and that the lengt h and lie angle are fitted to them.

"At EIDOLON, we have relied on the premium Rifle Spinner steel shaft and our own SCoR graphite shaft for several years, while even the major brands only offer the heavy steel shaft that is too stiff and too heavy for the vast majority of golfers. And we will accommodate any modifications to length and lie angle at no charge."