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PLANO, TEXAS, June 16, 2008 - Adams Golf has now won the hybrid count at both major championships in 2008, after accounting for over one-third of all hybrids in play at the 108th U.S. Open. By winning the hybrid count at both major championships this year, along with 17 of the first 24 PGA TOUR events, Adams Golf has made significant strides in brand presence and equipment preference on tour.
"By leading the hybrid category at the U.S. Open and the Masters, as well as week to week on the PGA, Champions and Nationwide Tours, it shows that our brand is stronger than ever and that we're continuing to develop world-class product that the best players in the world can put their trust in." said Tim Reed, Adams Golf vice president of R&D. "The challenging course configurations and the added length of Torrey Pines last week required greater precision, more distance and extra forgiveness - all benefits that our hybrids have to offer. And the fact that we were the hybrid of choice is something we're very proud of." According to the Darrell Survey, there were 13 more Idea hybrids, including the new Idea Pro Gold, in play last week at Torrey Pines than the next closest competitor. Additionally, there were 11 different hybrid brands played amongst the field of 156 golfers, with Adams Golf being the top brand of choice. Along with having the most hybrids in play at the two major championships, there have been a total of 682 Idea hybrids played on the PGA TOUR in 2008, making it the top brand on tour. Furthermore, four different tournament champions in 2008 played Idea hybrids en route to their victories. Adams Golf has also won every hybrid count on the Champions Tour dating back to the end of the 2005 season and every hybrid count on the Nationwide Tour since August 2006.
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Golf Equipment 