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With 25,000 pre-loaded courses and extended battery life, NEO+ golf GPS offers the next generation of distance made simple

Overland Park, KS, May 2, 2012 – Bushnell Outdoor Products, #1 in Electronic Measuring Devices for Golf, today introduced the NEO+ Golf GPS Watch, extending its market dominance in the category. With sky-rocketing demand for wrist-mounted devices, the NEO+ Golf GPS Rangefinder Watch is an easy-to-use GPS rangefinder, with instant measurements for golfers in a simple, lightweight form-factor.

“With the widespread acceptance of the original NEO GPS, we wanted to provide consumers with another exceptional GPS option that would provide extra benefits at an affordable cost,” said Terry Mears, Product Director at Bushnell. “While we may be known for our dominant laser rangefinders, at Bushnell we pride ourselves on producing industry-leading products that will give golfers the ability to enhance their game. We know that the new NEO+ watch will be extremely popular.”

The NEO+ Golf GPS Watch is the latest product to join the Bushnell family of devices offering Distance Made Simple. The lightweight watch is simple to operate and comfortable to wear, giving golfer’s accurate front/back/center and shot distance measurements on 25,000 preloaded courses with no membership fees, more than has have ever been made available via GPS.  Read more... (406 words, 1 image, estimated 1:37 mins reading time)

SCOTTSDALE, Ariz. (April 30, 2012) – Just in time for Mother’s Day, TRUE linkswear will launch the TRUE isis, the Arizona-based footwear manufacturer’s first shoe on the TRUE barefoot™ platform made exclusively for women. TRUE will release the isis on May 1 in women’s sizes 5.5 to 11 with a suggested retail price of $99.

Due to its unique combination of thoughtful minimalism and technology, many customers have dubbed TRUE linkswear golf shoes “the most comfortable shoes” they have ever worn. The TRUE isis will allow women to experience that comfort in a shoe specifically designed for them.

“After launching the TRUE tour we began to receive email upon email from female customers asking for a TRUE of their own and we are proud to offer the TRUE isis for them,” said Rob Rigg, president of TRUE linkswear. “Like all of our shoes, the TRUE isis will deliver the barefoot experience, this time to an entirely new audience.”

The TRUE isis will be offered in five different color options with many of the same trademark features that have set TRUE apart from other golf shoes in the market. The isis features a mesh liner, memory foam heel, sockliner, ergo-fit insole and the ergo-traction 2.0 outsole designed on a women’s last.  Read more... (250 words, 1 image, estimated 1:00 mins reading time)

CARLSBAD, Calif., April 30, 2012 – Callaway Golf Company (NYSE: ELY) Staff Professional Luke List used his remarkable driving distance to blow by the field and win his first career professional title on Sunday at the Nationwide Tour’s South Georgia Classic Presented by First State Bank and Trust Company. List, a 27-year-old graduate of Vanderbilt University who uses a full bag of Callaway equipment, won by two shots while averaging 329 yards off the tee with his Callaway RAZR Fit driver and HEX Black Tour golf ball. He shot 67-68-69-68 to finish the tournament at 16-under-par. Over the final two rounds, he averaged an unbelievable 346 yards off the tee on the Nationwide Tour’s longest course (7,781 yards). “It feels fantastic,” List said after his win. “It’s hard to describe. People always say it hasn’t really sunk in yet and I think that’s the case.”

In addition to his RAZR FIT driver (8.5 degrees) and HEX Black Tour golf ball, List uses a RAZR Fit 3-Wood, an X-Tour 2-iron, RAZR X Muscle Back irons (4-9), X-Forged Wedges (48, 52, 56 and 60 degrees), and the Odyssey White Hot XG #7 belly putter.  Read more... (568 words, estimated 2:16 mins reading time)