Groundbreaking distance fitting systems also unveiled

Speedline 4G Ultra-Lite Speedline 9064LS

PLANO, TEXAS, July 28, 2010 - Going farther than ever before, Adams Golf (NasdaqCM:ADGF) announces their newest groundbreaking lineup of products: Speedline 9064LS and 4G Ultra-Lite drivers. As the fourth generation of aerodynamic technology, both drivers are the longest yet--designed to create less drag and airflow turbulence, thereby increasing club head speed and distance for golfers of all types.

Speedline 9064LS Drivers
The patent-pending aerodynamic shaping of the next-generation Speedline 9064LS driver creates less drag and airflow turbulence during the swing, resulting in faster club head speed and up to 15 yards more distance. Design improvements to the 9064LS include improved aerodynamics, a deeper face and increased MOI for more forgiveness. The new features optimize launch conditions with 15 percent lower spin off the club face, thereby generating even more distance. Coinciding with the launch of the 9064LS driver, the new Aldila RIP graphite shafts--Alpha for lower ball flight and Gamma for higher ball flight--will make their first appearance in the retail market with the Adams Golf Speedline 9064 series.

"As the first company to bring aerodynamic technology to market, we constantly challenge our engineers to refine their groundbreaking designs to give consumers more and more distance," said Chip Brewer, President and CEO of Adams Golf. "I am proud to say that they have definitely delivered with the 9064LS driver. The distances gained with the reduced drag on the Speedline club head will allow golfers of all levels to take their games to the next level."

Speedline drivers have collected 14 professional wins since their introduction and the 9064LS model is already in the bags of several tour players, including Adams Golf staff members Tom Watson, Paul Azinger and Tommy Armour III.

The Speedline 9064LS driver will ship to golf shops beginning August 10 and will offer either the Aldila RIP Alpha or the Aldila RIP Gamma graphite shafts. The suggested retail price (SRP) for the Speedline 9064LS drivers is $479.99.

Available lofts and flexes are as follows:
Right-Hand ~ Gamma shaft ~ 8.5, 9.5, 10.5 (regular and stiff flexes)
Right-Hand ~ Alpha shaft ~ 8.5, 9.5, 10.5 (stiff and x-stiff flexes)
Left-Hand ~ Alpha and Gamma shafts ~ 9.5 (regular, stiff and x-stiff flexes)

Speedline 4G Ultra-Lite Drivers
Providing maximum distance for players who benefit from lightweight materials in their clubs, the industry-leading Speedline 4G Ultra-Lite drivers are the first to combine refined weighting in their construction with true aerodynamic technology to deliver increased yardages off the tee.

Weighing in at only 282 total grams, the exceptional design features of the Speedline 4G Ultra-Lite drivers have resulted in the lightest but longest-hitting driver available to those whose swing speeds gain more distance with a lighter overall club weight. Maximum forgiveness on off-center hits come from a mid-spin and mid-launch off the face. Just as in the entire Speedline series of drivers, an aero-shaped crown creates less drag and less airflow turbulence for increased club head speed. Thus, the 4G Ultra-Lite driver is the first in the industry to combine the proven benefits of aerodynamic shaping with lightweight club construction.

Also critical to the Speedline 4G Ultra-Lite's performance is its 44-gram super premium Mitsubishi Bassara shaft which also helps generate more ball speed to promote more distance.

The Speedline 4G Ultra-Lite is available in two lofts (10 degree and 12 degree) in regular flex. It will begin shipping to golf shops nationwide on August 15 with a SRP of $479.99.

Speedline 9064LS Distance Fitting System
For the first time in the industry, a distance fitting system (DFS) version of the Speedline 9064LS is also available that allows the consumer to adjust for not only face angle and loft but also for club length. With the DFS, the head and shaft length on this special version of the 9064LS is adjustable and the consumer receives a kit with all the tools they need to optimize their driver to meet the demands of different conditions and specific swings.

All DFS versions of the Speedline 9064LS come at a standard length of 45.5 inches and D3 swing weight. However, with the DFS kit, the length, loft and face angle can be adjusted using the specially designed removable spacers and weight inserts. Each DFS kit includes a torque wrench, additional spacers and additional weights-all of which fit into a conveniently designed zippered case. Ultimately the consumer has shaft length options between 45 and 46 inches and loft/face angle options of one degree either way.

"Shaft length may be the most dramatic factor in determining distance," said Tim Reed, Vice President of Research and Development for Adams Golf. "As the first company in the industry to engineer a changeable system not only for loft and lie but also shaft length, we feel we are finally giving consumers the option to truly optimize their drivers for increased distance off the tee. With the advent of this technology, if you are not fitting your driver for shaft length, you're not fitting properly."

The DFS version of the Speedline 9064LS driver will ship to golf shops beginning August 10 and will offer either the Aldila RIP Alpha or the Aldila RIP Gamma graphite shafts. The suggested retail price (SRP) for the DFS version of the Speedline 9032LS driver is $479.99.

Available lofts and flexes are as follows:
Right-Hand ~ Gamma shaft ~ 8.5, 9.5, 10.5 (regular and stiff flexes)
Right-Hand ~ Alpha shaft ~ 8.5, 9.5, 10.5 (stiff and x-stiff flexes)
Left-Hand ~ Alpha and Gamma shafts ~ 9.5 (regular, stiff and x-stiff flexes)

Additional information on the technology behind the entire lineup of Speedline products can be found at www.adamsgolf.com.

Professional Golfer Bubba Watson Wins And Announces Commitment to Caddy For A Cure

Coral Springs, FL., July, 2010 - Caddy For A Cure, Inc., the program that offers a chance to caddie for a day for the world's best golfers, is proud to announce the recent donation commitment from PGA TOUR player and 2010 Travelers Championship winner, Bubba Watson. Watson, largely known for being one of the longest ball strikers on the TOUR, is also one of the most generous and definitely a man of his word. Prevailing in a 2-hole play-off against 2010 U.S. Ryder Cup captain, Corey Pavin and 5-time PGA TOUR winner, Scott Verplank, Watson posted his first PGA TOUR victory. But rather than having someone go inside the ropes for the day as his caddie during his official practice or Pro am round, Watson put his own spin on participating by making a commitment to donate to Caddy For A Cure upon a win.

When Watson won on Sunday, he not only showed his will to win, he showed his integrity and heart. Watson, a devout Christian, praised the Lord, hugged his wife Angie and cried for his cancer-stricken father. Then, when asked what it meant to him to have his first TOUR win, he responded, "It's, well, overwhelming." He said his accomplishments on the golf course help him with charitable work off it. "I will always continue to be charitable...in fact I don't like people caddying for me, but I told Russ at Caddy For a Cure, that if I ever won on TOUR, I would announce on national television that I am donating $50,000 to CFAC." And now, over a year after Watson made this pledge to Holden, he has honored his word.

Russ Holden, Caddy For A Cure Founder, CEO and former PGA TOUR caddie commented, "Our program offers golf fans opportunities with the best players in the world and Bubba definitely fits into that group. Although someone didn't get the opportunity to spend a day with Bubba inside the ropes as a caddie, everyone can get a feel for what a great guy he is, not only as a golfer, but through his integrity and commitment to help others." Holden continued, "The timing of Bubba's donation is perfect for supporting research into Fanconi anemia and its high connection with cancer, particularly given the issues Bubba's family is facing with his father. Advances have been made in developing therapeutics for treating Fanconi anemia that show significant hope for potentially preventing cancer. We are truly grateful for the help from all players in supporting our cause, but Bubba Watson has taught us all a lesson in gratitude."

Caddy For A Cure offers its caddie experiences from its website, www.caddyforacure.com, with auctions for each player. 100% of auction proceeds go to charity and caddie participation is fully tax deductible as allowed by law. The benefitting charities include the Fanconi Anemia Research Fund, United States wounded warriors, the PGA TOUR Caddie Benevolent Fund and multiple charities selected by the PGA TOUR players and tournaments.

For more information, go to caddyforacure.com or call 954-341-4600 954-341-4600      Also, please visit our sponsors, Boo Weekley Apparel at www.booweekley.com, Sharpie pens at www.sharpie.com SpeedGel at www.speedgel.com and VedaloHD Sunglasses at www.vedalohd.com.